Rock 4 The Kids hosted by Mark McGrath

Cure 4 The Kids Foundation is Nevada’s only childhood cancer treatment center and facility for pediatric catastrophic diseases. Founded in 2007, we set out to create a legacy project for our community, not just another business. Our model blends the required structure and rigor of the best clinical practices found in centers of excellence; practices normally reserved for large corporate and/or academic healthcare environments, with the responsibility and generosity of philanthropy.

The primary approach behind our business model is to create a new kind of healthcare facility; one that blended the best of what corporate healthcare, education and research has to offer with the generosity, thoughtfulness, and spirit of charity. This hybrid model allows us to function like a traditional professional healthcare entity in terms of clinical outcomes, yet also allows us to be deeply human in our interactions with patients and their families. We have moved the focus from simply treating patients (children) to a new place of caring for this patient (child). We focus on the difference between what is and what should be; that is what makes us uniquely Cure 4 The Kids Foundation.